Revenue infrastructure for B2B teams
Forward deployed GTM engineers, embedded in your revenue org.
Prospecta builds and operates your go-to-market infrastructure end to end — and is accountable for qualified meetings, not slideware. You get an engineering team inside your revenue org, not an agency on the outside.
The pipeline we build and run
The problem
The GTM stack got more technical than the teams running it.
SDR mills burn your brand
Volume without engineering torches domains and deliverability — and the pipeline dies with the contract.
Tools without operators
Clay, sequencers, enrichment — bought, half-configured, unowned. Software doesn't run itself.
Agencies rent you activity
Reports on sends and opens, accountability for neither meetings nor the system left behind.
Founders duct-taping GTM
Post-PMF teams selling on referrals, with no repeatable system to reach the US market.
The model
Embed. Build. Operate. Compound.
01
Embed
An engineer joins your revenue org — your ICP, your CRM, your motion. Not a vendor across the table.
02
Build
Signal capture, list building, enrichment waterfalls, copy systems, deliverability — wired into your stack.
03
Operate
Weekly runs: sequences live, replies triaged, meetings booked. We own the outcome, not the activity report.
04
Compound
Every cycle hardens the system — data, playbooks, and tooling that keep working as capacity, not a warranty.
Forward deployed GTM engineers
Forward deployed GTM isn't new. Owning the outcome is.
The industry already ships forward deployed GTM talent — most visibly vendor-embedded Clay engineers, whose job is to help you adopt and expand Clay. Prospecta's FDGE is different by design: an external, vendor-agnostic team that architects and runs your full GTM stack — whatever tools it takes — and is accountable for qualified meetings, not tool adoption.
Services
Five modules. One system.
GTM infrastructure
Architecture for data, channels, and ops — the spine.
Outbound operations
Weekly run of sequences, replies, and meeting booking.
AI agents ops
Agent workflows for triage, research, and reporting.
Deliverability
Domains, warmup, placement — so volume doesn't burn the brand.
Data & enrichment
Clay-class waterfalls, scoring, list hygiene.
How we work
An engagement shaped like engineering, not retainers for retainers' sake.
Scope the system
A working session on your ICP, motion, and stack. We map what to build and what it should produce.
90-day pilot
Infrastructure built and live in production: domains warm, lists enriched, sequences running.
Month-to-month ops
We operate the system weekly. No annual lock-in — the work has to earn the next month.
Performance kicker
Optional upside on qualified meetings above an agreed threshold. Skin in the game, by choice.
Engagements are scoped on the call — no pricing theater on a webpage.
Tools
The tools hub — free and paid, on prospecta.systems.
The same instruments we use in engagements, productized. First releases are in the works.
Free outbound audit
A structured look at your domains, data, and sequences — what's broken and what to fix first.
Book a strategy call →SDR vs. system calculator
What a headcount hire really costs against an engineered system.
Teardowns
Real outbound systems dissected — what compounds and what burns out.
Playbooks
The operating docs behind our engagements, written to be used.
GTM Infrastructure by Prospecta — weekly.
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About
Founder-led, production-built.
Prospecta is a boutique GTM engineering practice, not an SDR mill. The stack isn't a deck — it runs in production today: enrichment waterfalls, sequencing, WhatsApp, voice agents, and AI agent operations, applied to real multichannel outbound for about a year.
Today it's a founder-led practice with early retainers — small on purpose, accountable by design.
- →Founder exit: woOw! acquired by Grupo TaTa (2019), 350,000+ customers.
- →~1 year running multichannel outbound in production.
- →Stack in production: enrichment waterfalls, sequencing, WhatsApp, voice agents, AI agent ops.
- →Trained in AltiSales methodology (Tito Bohrt).
Martín Giura
Founder, Prospecta
Operator first: built and exited a consumer company, then spent the last cycle building revenue systems hands-on. Prospecta is that practice, formalized — engineering embedded where the pipeline actually gets made.